"Gucha gucha" means messy or dirty in Japanese. Would you like to play freely with your child using colorful paints and slime? Why don’t you do something that you can’t do at home? “Gucha gucha Asobi'' stimulates children’s curiosity, fuels their imaginations and offers new outlets for self-expression. Children may hesitate when they see paint play for the first time. But as they continue to play with it over and over again, they will gradually become more daring!